What Beanstock Media Can Do for Advertisers

The Challenge for Advertisers

Although high impact ads have proven to be far more effective than standard display ads, advertising buyers find that sources of brand-safe, rich media enabled sites are hard to come by.

• High impact campaigns have to be booked far ahead of time
• Rates are higher
• Reach is limited

Rich media ads are also harder to execute, requiring more work for both buyer and publisher, making it difficult to place them on short notice with confidence that they will display properly.

In addition, when placing custom high impact campaigns, advertisers aren’t able to take advantage of efficient buying techniques such as bid based buying, audience buying, and retargeting.

The Beanstock Media Solution

By working with a select group of publishers, we are able to extend the reach of advertisers and make trusted, brand-safe inventory available through private exchanges.

We have developed proprietary technology that standardizes ad executions and makes it much easier to implement custom high impact campaigns, dramatically reducing labor-intensive back and forth. This allows publishers to accept and serve specialized, high margin units with a high degree of success.

As a result advertisers with high impact campaigns can:

• Execute them on short notice
• Pay less
• Improve their reach beyond mega-site audiences

When placing custom high impact campaigns, advertisers will also be able to use the same efficient buying techniques they use with standard display advertising.