Three Ways We Increase Your Revenue

Beanstock Media manages private ad exchanges for publishers. We act as an aggregator of demand on your behalf, working directly with reps and buyers.

What makes us different? We think beyond the standard banner ad. We facilitate custom, high impact ad campaigns and create incremental premium inventory. We’ve shown that we can boost revenue substantially by drawing on a unique combination of proprietary technology and expert optimization specialists, and by focusing incessantly on quality.

And we’re flexible. We work as an extension of your sales team or take responsibility for your entire inventory. While we believe in the merits of automation and use it extensively where appropriate, we believe just as firmly in the power of the human element. Our expert specialists can manage a portfolio of inventory – not just unsold portions – and handle standard, mobile, video, and high impact formats.

Responsive services that help you control operating costs

We spend time learning about your business and focus on solutions tailored to your resources, constraints, and objectives. Our wealth of experience makes a difference. By leveraging industry trends and best practices and avoiding mistakes we’ve seen others make, we’re able to monetize your site in ways you may not have envisaged.

Your designated account manager makes sure your strategy is on target and is there to address unresolved issues and implement new processes. In addition, we provide 24/7 live technical support. You also save time because we handle all billing and take on the risk of collection.

There’s no need to hire additional sales or ad operations personnel. Beanstock Media provides you with all you need – premium services, smart technology, incremental revenue, and the human touch.

1. We make it easier

High impact campaigns can be as straight forward to manage as standard ads. Our proprietary technology is all about compatibility; we standardize ad executions across varied specifications and formats. Less labor-intensive back and forth means that buyers can place high impact ads on short notice, confident they will display properly. Our unique tools include:

  • A Java Script converter that converts tags into raw Java Script, without manual intervention. By having one tag for both standard and rich media ads, as much as a week can be shaved off launching a high impact ad.
  • Our proprietary Beansprout technology that eliminates the need for any additional tags, code, or pixels, or manual intervention by a publisher to support rich media ads. Larger ads are sprouted through existing ads running on your page. As your ad loads it spawns another ad around it, which is more efficient and creates incremental inventory.
  • “Ghostwriter” software that isolates the ad call from the rest of the page and allows for the unified delivery of rich media, eliminating the need for special coding or vendor-specific files. The software is great for publishers because it ensures for the protection of content and functionality while enabling them to still benefit from high impact ads. It’s also great for advertisers because ads can be delivered through normal tagging.

Beanstock’s innovative technology improves the efficiency of both standard and high impact media buying. Using analytics, reporting, and real-time bidding where appropriate, we help you work with any number of quality demand sources to monetize every ad position and maximize each impression.

2. You get budget before it’s reallocated

Beanstock specialists are educating the marketplace, proving that you can bring the same reach, efficiencies, and control of standard media buying to premium/high impact media buying. There are many ways to work an ad budget for maximum ROI – and that does not always mean handing over premium budgets to big sites like Yahoo, YouTube, and ESPN just because it seems easier.

Our specialists:

  • Are connected to pools of buyers, giving you access to markets not necessarily available to you today. We understand trading desk strategy and what advertisers are looking for. We proactively pursue premium sales opportunities on your behalf.
  • Use smart decisioning technology and sophisticated analysis to focus on key details of your inventory and sales processes to drive higher revenue.
  • Think beyond standard banner ads. We challenge buyers (and sellers) to consider ad formats/executions they’ve never heard of or tried before.

3. We’re the go-to for brand-safe inventory

We provide control and transparency through:

  • A private ad exchange that enforces your business rules and protects data leakage.
  • Professional account management that makes sure you follow client preferences and avoid showing undesirable ads.

Because we’re selective about who we work with, you get the types of ads you are looking for, and buyers find exactly the types of sites they want. The result? Higher rates, which drive up revenues.